In a bid to additional develop into the world of audio manufacturing, the paper of file has acquired the one podcast (apart from your personal) that your mother and father have positively heard of. The New York Instances Firm issued a press launch final night time noting that has entered into an settlement to buy Serial Productions, the podcasting home behind the wildly standard reported present of the identical identify.
The deal, which the paper later reported is valued at around $25 million, brings the podcast into the identical division that has produced The Each day since early 2017. Serial’s creators Julie Synder and Sarah Koenig will grow to be Instances employees members because the Govt Editor and Govt Producer of Serial Productions, respectively.
The acquisition additionally finds perennial favourite PRX present This American Life “partnering” with The Instances. The Ira Glass-hosted radio present served as a launching pad for the podcast-first Serial, and like Serial, there’s little doubt appreciable overlap between the present’s listenership and The Instances’ readership. The Venn diagram isn’t a circle, but it surely’s in all probability about as shut as you’re going to get. So far as content material and tone are thought of, truthfully, there in all probability couldn’t have been a extra applicable acquisition.
The deal additionally follows the NYT’s acquisition of Audm, a startup makes audio content material out of longform journalism. The corporate will likely be going toe to toe with Spotify, which has been spending cash hand over fist to buy podcast exclusivity. Final 12 months the streaming service bought Gimlet and Anchor for a mixed $340 million and extra not too long ago acquired unique rights to the controversial Joe Rogan Expertise.