Since launching in 2013, Taipei-based TNL Media Group has grown from an impartial information website to a media firm with a number of on-line publishing verticals and an information analytics enterprise. The corporate, previously often called The Information Lens, introduced at this time that it has raised $eight million from New York-based funding agency Palm Drive Capital, as a part of its Sequence D spherical.

TNL Media Group’s final funding announcement was a Sequence C spherical introduced two years in the past. Co-founder and chief government officer Joey Chung informed TechCrunch that its newest infusion of funding will probably be used so as to add extra media verticals, proceed TNL Media Group’s worldwide enlargement and end its present pipeline of knowledge analytics and tech service merchandise.

TNL Media Group’s earlier buyers embody North Base Media, the agency co-founded by Washington Submit and Wall Avenue Journal veteran Marcus Brauchli (who can also be a member of the startup’s board). The News Lens launched seven years in the past as a bilingual website to provide millennial readers an alternative choice to conventional media retailers in Taiwan, the place protection is commonly sharply divided alongside political strains and site visitors is pushed by celeb gossip and different tabloid fodder.

Since then, it has grown by way of a sequence of launches and acquisitions. Along with its major information website, it additionally operates separate websites for tech, sports activities, life-style, devices and leisure content material. Earlier this yr, TNL Media Group acquired Taiwanese cellular advert know-how startup Ad2iction, a cloud-based platform for manufacturers to handle and create digital advertisements.

Since TNL Media Group already has workplaces in Taiwan and Hong Kong, and in addition has a media vertical devoted to protecting Southeast Asia, Chung mentioned the corporate is now in search of alternatives to develop there. On the identical time, he added that TNL Media Group has “had quite a few very late-stage conversations” about partnerships to launch in Japan.

The corporate’s media verticals complement its knowledge analytics enterprise as a result of it’s ready to attract on TNL Media Group’s consumer base for knowledge, which Chung mentioned is “one of many largest readership swimming pools for digital audiences within the higher China market.”

On common, TNL Media Group’s websites have round 14 million month-to-month distinctive customers. Its knowledge analytics enterprise, which launched inside the previous yr, presently has about three to 5 purchasers monthly. “However in fact, we’re planning for that to be ramped up considerably within the coming months and years and that may progressively develop to turn into an important a part of our total enterprise portfolio,” Chung mentioned.

TNL Media Group’s different merchandise embody cellular advert tech, digital ticketing companies, on-line occasions and on-line lessons, and a content material administration system (CMS) it should begin licensing to different corporations.

Chung mentioned that by the top of this yr, many of those merchandise will probably be built-in with its readership and knowledge to develop a requirement facet platform (DSP, a device that connects advert patrons with publishers) and an information administration platform which can be already in manufacturing.

In a press assertion about its funding in TNL Media Group, Palm Drive Capital managing accomplice Nick Hsu mentioned, “Palm Drive Capital focuses on investing in world know-how startups utilizing software program to rework conventional industries. That is evident within the media trade, significantly as Taiwan’s on-line advert expenditure has already reached over one billion U.S. {dollars} and is estimated to develop to 1.65 billion U.S. {dollars} by 2021. Having identified the TNL Media Group crew for years, we see huge potential to leverage knowledge to drive development, consolidation, and worldwide enlargement within the media trade.”



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