Half 2: People are rising much less spiritual, however they’re staying non secular

People are quickly turning into much less spiritual. Weekly church attendance is falling, congregations are getting smaller and even closing and the share of People figuring out as “religiously unaffiliated” has spiked.

Regardless of all this, now is perhaps the right time for church tech corporations to thrive.

A mix of COVID-19-induced adoption, underrated demographic traits and strain to innovate is setting the stage for brand spanking new successes within the beforehand sleepy church tech house. Enterprise {dollars} are flowing in, and Silicon Valley is slowly exhibiting critical curiosity within the sector. Scorching new startups are discovering inventive progress hacks to penetrate a troublesome market. Main challenges stay for corporations on this house, however their odds appear higher than ever.

Much less faith, extra spirituality

Sure, People are going to church much less usually, however that doesn’t imply they’re not staying non secular. In reality, the share of People figuring out as “non secular however not spiritual” has grown sooner than another group in this Pew survey on religiosity. This truth is mirrored in different knowledge. For instance, the share of People that pray every day or weekly has stayed pretty flat at the same time as general religiosity declined. This opens up two distinct alternatives, in addition to two challenges.


  • What instruments do the rising “non secular however not spiritual” crowd want?
  • Church buildings are realizing they should innovate or die. What instruments do they should attain out to their members and acquire new congregants?


  • Two demographics: younger, tech-savvy and extra keen to strive a brand new product, however much less concerned in church custom versus older, not as tech-savvy and more durable to succeed in.
  • Very byzantine market: as documented partially considered one of this sequence, the market is dominated by small corporations waging a turf warfare with each other. As well as, as a result of church buildings are so native and exhausting to promote to, the entire corporations so far have been smaller land-grabs fairly than something with scale or accumulating benefit.

Quickly rising startups within the house are deftly navigating this panorama and profiting from these traits.

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