Singapore-based hospitality startup RedDoorz, today announced the launch of SANS, a trendy, economy lifestyle hotel brand as part of its strategy to build the “largest new-age hospitality company” in Southeast Asia.
SANS — derived from the Indonesian word “santai” (roughly translated as “chill”) — aims to provide a vibrant and cosy stay experience at a low cost.
Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price.
Also Read: Founding RedDoorz “was like hitting the reset button” after years in the corporate travel industry: Amit Saberwal
With this launch, RedDoorz aims to become an ecosystem of various accommodation products, each backed by distinct brands and catering to the different needs of consumers — from no-frills budget stays to more premium, design-inspired experiences and even extended stays offering.
“We’ve had a great journey over the last five years growing RedDoorz into the region’s number one hotel brand. We are now getting ready for our next phase of growth, and despite COVID-19 we remain deeply committed to Southeast Asia’s hospitality potential,” said Amit Saberwal, Founder and CEO, RedDoorz.
“We want to continue to transform how people travel and live in Southeast Asia, provide more economic value to our accommodation partners and become the largest hospitality platform in our region,” he added.
Customers will be able to book rooms at SANS Hotels via the RedDoorz mobile app or its website.
SANS is the second brand launched by the company this year after KoolKost (an extended stay co-living brand in Indonesia that allows customers to rent long-stay rooms under flexible leases), which was launched in beta mode in January 2020.
KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping.
Also Read: Our hyper-local approach sets us apart from competitors: Amit Saberwal of RedDoorz
RedDoorz to rebrand in Q1 2021
The vision of RedDoorz as a multi-brand accommodation platform will come to life with a new redesigned app and rebranding campaign in Q1 2021. The new app design will feature easy access and navigation to the different accommodation brands and will also be complemented by a new loyalty programme, which can be used to earn and redeem discounts and access exclusive partner offers and benefits.
Launched in 2015, RedDoorz is among the leaders in the hospitality sector win Southeast Asia. The startup has since expanded its presence into Indonesia, the Philippines and Vietnam.
In July last year, RedDoorz bagged US$45 million in Series B round of funding, led by Qiming Venture Partners, alongside Jungle Ventures and its network of Limited Partners.
Prior this round, RedDoorz raised a US$11 million pre-Series B funding round in March 2018 from Asia Investment Fund of SIG, IFC, InnoVen Capital, and Jungle Ventures. This was preceded by a US$1 million in venture debt from InnoVen Capital in 2017.
Image Credit: RedDoorz
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